Last updated: 1 September 2026

Craftcoat respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect, why we collect it, how we use it, who we may share it with and the rights you have in relation to your personal information.

Craftcoat is a trading name of:

Express Global Products Ltd
11 Mortimer Road
Cubley
S36 6DE
United Kingdom

Company Number: 12537003
VAT Number: GB 349 4645 64
Email: info@craftcoat.co.uk

Express Global Products Ltd is responsible for the personal information processed through the Craftcoat website and business activities where we act as the data controller.

Information We Collect

Depending on how you interact with Craftcoat, we may collect information including:

• your name;
• billing and delivery address;
• email address;
• telephone number;
• order and transaction information;
• products purchased;
• account information;
• correspondence with us;
• returns and refund information;
• reviews, photographs or other content you submit;
• marketing preferences;
• trade or wholesale account information;
• distributor enquiry information;
• business name and business contact details;
• website usage information;
• device, browser and approximate location information;
• IP address; and
• information collected through cookies and similar technologies.

We only collect information that is reasonably required for the purposes for which it is being processed.

Orders and Payments

When you place an order, we use your personal information to:

• process your order;
• take or arrange payment;
• deliver your products;
• provide order and tracking information;
• communicate with you about your order;
• deal with returns, refunds or delivery problems;
• prevent and detect fraud; and
• maintain appropriate financial and business records.

Payments are processed through Shopify and supported third-party payment providers.

Craftcoat does not ordinarily receive or store your complete payment card details. Payment information is handled by the relevant payment provider in accordance with its own security and privacy procedures.

Customer Accounts

Customers may create an account on the Craftcoat website.

We may use information associated with your account to provide account functionality, display order information, simplify future purchases and provide customer service.

You are responsible for keeping your account credentials secure.

Marketing Emails

You may choose to receive news, product information, offers, tutorials and other marketing communications from Craftcoat.

Where consent is required, we will only send electronic marketing communications where we have the appropriate permission to do so.

You can unsubscribe from marketing emails at any time using the unsubscribe option included in our marketing emails or by contacting:

info@craftcoat.co.uk

Unsubscribing from marketing communications will not prevent us from sending essential transactional communications relating to an order, account or enquiry.

We may use Shopify or another specialist email marketing provider to manage our marketing communications.

Website Analytics

We use analytics technologies to understand how visitors use the Craftcoat website.

This may include services such as Google Analytics.

Analytics information can help us understand matters such as:

• how visitors find our website;
• which pages are visited;
• how visitors move around the website;
• which products or content are popular;
• website performance; and
• the effectiveness of our marketing.

Where required, non-essential analytics technologies will be subject to the choices provided through our cookie consent system.

Advertising and Remarketing

Craftcoat may advertise through platforms including Google, Facebook, Instagram and TikTok.

We may use advertising technologies provided by these platforms to measure advertising performance, understand whether advertising leads to visits or purchases and, where permitted, show relevant advertising to people who have previously interacted with Craftcoat.

These technologies may include advertising pixels, tags, cookies and similar technologies.

Information processed through these systems may include information about:

• visits to our website;
• pages and products viewed;
• interactions with the website;
• purchases or other conversions;
• browser or device information; and
• advertising interactions.

The advertising platforms may also process information in accordance with their own privacy policies.

Where required by applicable law, advertising and remarketing technologies will not be activated until the appropriate consent has been provided.

You can change your cookie preferences through the cookie controls available on our website.

Reviews and Customer Content

Customers may be invited to submit product reviews and, where available, photographs or other content relating to Craftcoat products.

If you submit a review, we may process information such as your name, review, rating, photographs and information relating to your purchase.

Reviews or customer content intended for publication may be displayed publicly on our website.

Please do not include personal information in a public review that you do not want other people to see.

We may use a third-party review service to collect, verify, manage or display customer reviews.

Contact Forms and Customer Enquiries

If you contact us through our website, email or another communication channel, we may collect your name, email address and any other information you provide.

We use this information to respond to your enquiry and maintain appropriate records of our communications.

Trade and Wholesale Accounts

Businesses may apply for or operate a trade or wholesale account with Craftcoat.

For these purposes, we may collect information including:

• business name;
• contact name;
• business address;
• email address;
• telephone number;
• VAT information where applicable;
• order history;
• account information; and
• other information reasonably required to operate the trade relationship.

We may use this information to assess applications, operate accounts, fulfil orders, communicate with customers and manage our commercial relationship.

Distributor Enquiries

Businesses interested in becoming Craftcoat distributors may provide information through our distributor enquiry process.

This may include:

• contact name;
• company name;
• country or territory;
• business address;
• website;
• email address;
• telephone number;
• information about the business;
• markets served;
• sales channels; and
• other information supplied as part of the enquiry.

We use this information to assess potential distributor relationships and communicate with applicants.

Submitting a distributor enquiry does not guarantee acceptance as a Craftcoat distributor.

Why We Process Personal Information

Depending on the circumstances, we process personal information because:

• it is necessary to fulfil a contract with you, such as processing and delivering an order;
• it is necessary to take steps at your request before entering into a contract;
• we have a legal obligation;
• we have a legitimate business interest that is not overridden by your rights and interests; or
• you have provided consent.

Where processing relies on consent, you may withdraw that consent at any time.

Who We Share Information With

We may share personal information with organisations that help us operate Craftcoat, including:

• Shopify and ecommerce service providers;
• payment processors;
• Royal Mail, Evri and other delivery companies;
• website hosting and technology providers;
• email marketing providers;
• review platforms;
• analytics providers;
• Google and associated advertising services;
• Meta services, including Facebook and Instagram;
• TikTok and associated advertising services;
• professional advisers such as accountants, legal advisers and insurers;
• fraud prevention and security providers; and
• government, regulatory or law-enforcement bodies where legally required.

We only share information where reasonably necessary for the relevant purpose or where required by law.

We Do Not Sell Customer Lists

Craftcoat does not sell customer lists or customer contact information to third parties for their own marketing purposes.

We may, however, use third-party platforms and service providers to operate our own advertising, analytics, ecommerce and marketing activities as described in this policy.

International Data Transfers

Some companies that provide technology, ecommerce, analytics, advertising or other services to Craftcoat may process personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable data protection law.

How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, tax, fraud prevention and business record requirements.

Different types of information may therefore be retained for different periods.

For example, information relating to purchases and financial transactions may need to be retained for several years to comply with accounting and tax obligations.

Marketing information may be retained until you unsubscribe or otherwise withdraw your permission, subject to retaining limited information where necessary to record that you have opted out.

Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet-based system can be guaranteed to be completely secure.

Cookies

The Craftcoat website uses cookies and similar technologies.

Some cookies are necessary for the website and ecommerce functions to operate. Others may be used for analytics, advertising, personalisation and measuring website performance.

Where required, you will be given choices regarding non-essential cookies through our cookie consent system.

Further information is available in our Cookie Policy.

Your Data Protection Rights

Depending on the circumstances and applicable UK data protection law, you may have rights relating to your personal information, including the right to:

• request access to personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of your personal information in certain circumstances;
• request restriction of processing in certain circumstances;
• object to certain processing;
• request transfer of certain information;
• withdraw consent where processing is based on consent; and
• object to direct marketing.

These rights are subject to applicable legal conditions and exemptions.

To exercise a data protection right, contact:

info@craftcoat.co.uk

We may need to verify your identity before fulfilling certain requests.

Complaints

If you have concerns about how Craftcoat has handled your personal information, please contact us first at:

info@craftcoat.co.uk

We will try to resolve your concern.

You also have the right to raise a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

Third-Party Websites

Our website may contain links to websites or services operated by third parties.

Craftcoat is not responsible for the privacy practices of independent third-party websites. We recommend reviewing the privacy information provided by the relevant organisation before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, products, services, technology, marketing activities or legal obligations.

The latest version will be published on the Craftcoat website with an updated revision date.

Contact Us

For privacy questions, requests or concerns, please contact:

Craftcoat
A trading name of Express Global Products Ltd
Express Global Products Ltd
11 Mortimer Road
Cubley
S36 6DE
United Kingdom

Company Number: 12537003
VAT Number: GB 349 4645 64
Email: info@craftcoat.co.uk